A handout given in class (Social
Media Usage, Paper V – Life on Social Media)
Social Media Usage Patterns
Usage and dependence related to
social media varies from person to person. It might also vary for the same
person over time.
Checking notifications are not considered as active usage.
The following patterns of usage (or dependence)
are generally observed:
1. Day and Night: The person uses
social media extensively for a prolonged period of time and then stays away
from all social media for a similarly long period of time.
2. Chess: The person is using
social media on and off in short intervals and from different devices like
office computer, mobile, personal laptop etc.
3. Zebra: Similar to Day and Night
but the periods are much shorter, mostly alternate hours.
4. Polka Dots: There can be two
variations. In one, the background is real life and the social media activities
appear as bubbles in them. In the second variation, the social media forms the
continuous background while real life shows through small bubbles.
5. Starry Sky: An extreme version of
Polka Dots. The second variation of Starry Sky demands emergency treatment.
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